Event Intro
EventIntro vs LinkedIn Events
EventIntro and LinkedIn Events sit on opposite sides of the public-vs-private divide. LinkedIn Events leverages your professional graph for discovery and broadcast; EventIntro runs inside a private cohort with no public-discovery layer. Choose LinkedIn Events if your event lives on top of LinkedIn; choose EventIntro if your members need to talk freely without a public-platform audience.
What is LinkedIn Events?
LinkedIn Events is a free feature inside LinkedIn that lets users create event pages, invite first-degree connections, and broadcast the event to LinkedIn's network. Events are typically public and visible on attendee profiles linkedin.com/help.
How does EventIntro differ from LinkedIn Events?
The two products differ on the privacy axis more than on any feature. LinkedIn Events is built for visibility — events are public, attendees are listed, and the platform's value is partly that the rest of LinkedIn can see who attended. EventIntro is built for the inverse — cohorts are invitation-only, member profiles are visible only to other cohort members, and event participation is not surfaced to outside platforms.
Beyond privacy, the matchmaking layer is also different. LinkedIn does \"matching\" via the existing connection graph and shared-employer / shared-school relationships, but it's not event-scoped — the suggestions you see on LinkedIn aren't tuned to who else is at this event. EventIntro's matching pipeline is event-and-cohort-scoped: who in this group should you meet, given this group's specific composition?
Feature comparison
| Feature | EventIntro | LinkedIn Events |
|---|---|---|
| Privacy posture | Private cohorts, invite-only | Public-by-default linkedin.com/help |
| Matchmaking | Embedding-based, complementary | Connection-graph suggestions, not event-scoped linkedin help |
| Group-formation tools | Auto + override breakouts | None |
| Post-event chat | In-cohort chat | LinkedIn DMs |
| Pricing | $500/yr per cohort | Free with LinkedIn account |
When to pick LinkedIn Events over EventIntro
Pick LinkedIn Events if your event lives on top of an existing LinkedIn community. The product is free, visibility is the whole point, and the discovery flywheel of LinkedIn's graph does work that EventIntro doesn't try to do. If your audience is on LinkedIn and the event being publicly visible is a feature, not a bug, then LinkedIn Events is a sensible choice.
When to pick EventIntro over LinkedIn Events
Pick EventIntro when the event needs privacy or the matchmaking matters. Executive peer groups, alumni programmes, internal company offsites, mastermind cohorts — none of these benefit from public LinkedIn visibility, and most are explicitly harmed by it. EventIntro's private-by-default model fits the use case; LinkedIn's public model doesn't.